People who have built their Brand/Image are the ones who had the following attributes Identifying self Self-confidence Core values Utilizing their strengths & skills Focused on work and problem solving Following strong path We Madhwa are so lucky that we have many examples to learn from Adhyatmika and draw sometimes laukika thoughts out of our own scholars. Our saints have shown BEST BOOK AUTHORING METHODS Our Dasaru have shown BEST SIMPLE LANGUAGE IN POETIC WAY TO TEACH Devatas stories of Arjuna, Bheeshma, Dronacharya, Hanuman - teach lots and lots of lessons Hanumantha/Hanuman: has just shown to the world that how a brand 'Doota' itself is a great honor for one who serves his lord/Prabhu. Sri Teekarayaru/Sri Jayateertharu: In such old times when information availability, meeting other scholars, documentation of the process of analysis/writing skills were not published wrote many Granthas and established their brand identity as TEEKARAYARU & MADHWA YATIGALU. Dasar